Project Details
Vinyl Album Design and Social Media Content
Petiletka, Music Album
Category
Print, Digital, Illustration
Client
Logo5
Period
2026
Horsepower
Mello
Project overview
A Bulgarian hip-hop album created over 15 years ago, satirizing communism, its ideology, and the lingering nostalgia for that era.
- For existing fans of the group revisiting the album in a renewed physical format
- For vinyl collectors and physical music enthusiasts
- For hip-hop listeners and fans of Bulgarian rap
01 - Process
The brief was to identify an authentic aesthetic from the communist era and translate it into a direct visual reference. After exploring multiple directions, the final solution is intentionally straightforward. It draws from the visual language of the period through a bright red textured vinyl cover, internal cut-outs and illustrations, and a strict two-colour system using white as contrast, with typography inspired by key visual references of the era.
02 - Digital Content
The social media materials followed the group’s tour and events across the country. They maintained the same aesthetic language and visual elements as the vinyl design, while adapting color variations for different cities to ensure clear differentiation and recognition.
Feedback
Ilia Grigorov
Rapper, 1/2 Logo5
