Digitalno Delo, Digital Media

The brand name Digitalno Delo (“Digital Work” in older slang) also allows for a distinctive two-letter monogram, “DD,” used as a flexible secondary mark. All materials are set in Bulgarian Cyrillic, reinforcing the traditional cultural and linguistic context of the system.

The logo brings together the core elements of the brand: its name, references to Bulgarian folklore, ideas of communication, and light as a symbolic theme. It is designed as a flexible mark that can adapt across different compositions and scales without losing clarity or legibility.

The typography reflects the visual language of the period through bold, blocky sans-serif forms, while the color palette is drawn from combinations commonly used in that context, supporting the overall historical reference and visual consistency of the identity.

The print materials were developed as a way to explore and demonstrate the flexible application of the logo and the system’s shape language across different formats. They extend the identity into tangible applications, reinforcing consistency between conceptual direction and real-world usage.

The content types we started with were “signs” featuring humor with a marketing angle, alongside news and advice templates, all built on the identity principles while allowing enough flexibility for fresh and evolving ideas.