Dolphin, Language School

The main goal of the identity for the language school was to clearly express the connection between “dolphins” and “learning” without oversimplifying the concept, while considering the diversity of its target audiences and communication contexts.

The final concept does not rely on a mascot or a literal depiction of a dolphin. Instead, it focuses on one of its most recognizable elements, the dolphin’s tail, which is integrated into a form inspired by the silhouette of an open book, creating a subtle link between movement, knowledge, and learning.

A tertiary color palette is used to introduce variety, flexibility, and visual balance across different applications, while the typography system remains clean, simple, and highly legible in both digital and printed formats.

For the language school, a range of functional merchandise and print materials was developed to support and enhance the student experience across different touchpoints. These applications help extend the identity into everyday use while maintaining consistency across both educational and promotional contexts. Below are selected examples of this implementation.