Project Details
Identity, Digital and Print Materials
Terorero, Customized Badges
Category
Identity, Digital, Print
Client
Terorero
Period
2021, revised 2026
Horsepower
Mello
Project overview
A business focused on customized badges for a variety of occasions, including events, corporate packages, social causes, self-expression or just for fun.
- For event organizers and party planners looking for customized visual accessories
- For companies and teams using branded merchandise in corporate or promotional contexts
- For individuals and communities using badges for self-expression, causes, or creative identity
01 - Process
Terorero is a flexible brand both in concept and execution, and the visual identity is designed to follow this tone.
The logo is structured as a system with multiple states, including symbol, horizontal, and square lockups, allowing it to adapt to different contexts. The letter “o” incorporates a badge pin element in different orientations, reinforcing the idea of movement and variation across applications.
The color palette is bright, optimistic, and high-contrast. One of the key print applications is the business card system, produced on circular carton with a front and back design that reflects the form and logic of a badge. Together, these elements form a cohesive identity system that mirrors the playful and modular nature of the brand.
Testimonial
George Angeloff
Former Founder & Designer
